Analyst - Marketing Tech and Workflow Enablement
American Express is a leading payments provider with a rich history of innovation and commitment to its customers. The Marketing Tech & Workflow Enablement Analyst will play a crucial role in transforming marketing execution through automation and innovation, ensuring that the MarTech ecosystem meets business goals.
Responsibilities
- Support Process Optimization : Document business requirements, map workflows, and identify pain points or process improvement opportunities
- Coordinate Migration Efforts : Assist in maintaining the migration roadmap and timeline, supporting communication and coordination across use cases and teams
- Support Capability Enhancement : Contribute to capability enhancements across the marketing execution process. Help test and document new features or changes
- Drive Team Organization : Manage team documentation, update leadership materials, and maintain resource libraries (e.g., Confluence, SharePoint)
- Build System Knowledge : Develop working expertise in Adobe Marketing Cloud tools to support campaign process improvement and system refinement
Skills
- 1-2 years of relevant experience in marketing execution and campaign management
- Familiarity with marketing technology platforms or digital campaign execution
- Strong proficiency in documentation and project coordination tools (e.g., Confluence, SharePoint, Excel, PowerPoint)
- Understanding of marketing operations and campaign execution processes
- Strong prioritization and time-management skills; thrives in a fast-moving, evolving environment with multiple stakeholders
- Self-starter who takes initiative, anticipates needs, and contributes ideas to drive progress
- Skilled at building relationships and conveying complex information clearly across marketing, product, and technology teams
- Comfortable with ambiguity and quick to adjust when priorities or project direction change
- Exposure to Adobe Marketing Cloud or similar platforms
- Experience supporting marketing transformation or system-enablement initiatives
- Familiar with working across channels, including email marketing and other digital marketing channels
- Background working cross-functionally in large or matrixed organizations
Benefits
- Competitive base salaries
- Bonus incentives
- 6% Company Match on retirement savings plan
- Free financial coaching and financial well-being support
- Comprehensive medical, dental, vision, life insurance, and disability benefits
- Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
- 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
- Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
- Free and confidential counseling support through our Healthy Minds program
- Career development and training opportunities
Company Overview