Sales Development Representative
Fresho is a fast-growing tech scale-up on a mission to transform the food industry for the benefit of people and the planet. They are seeking a hands-on Sales Development Representative to generate and qualify leads, build pipeline, and contribute to outreach strategies as they establish their presence in the US foodservice industry.
Responsibilities
- Pipeline generation: prospect and book qualified meetings through cold calls, emails, and LinkedIn outreach, as well as managing inbound leads
- Lead qualification: ask effective discovery questions, investigate prospect needs, and ensure opportunities meet Sales Qualified Opportunity (SQO) criteria
- Outreach strategy: build and manage prospect lists, test messaging, and provide feedback to improve outbound playbooks
- CRM discipline: manage all leads, activities, and opportunities in Salesforce and Aircall, maintaining data integrity and timely follow-ups
- Market insights: share observations from prospect conversations to help refine targeting, positioning, and sales processes
- US GTM support: participate in product demos and occasionally lead them for strategic prospects. Support cross-functional initiatives during Fresho’s US launch phase
Skills
- 1 - 4 years' experience in a B2B SaaS Sales Development role
- Proven success generating pipeline through outbound methods (cold calling, email, LinkedIn)
- Strong written and verbal communication skills, with a confident, professional phone presence
- Highly organised with excellent time management and follow-up discipline
- Experience using Salesforce
- Self-motivated and target-driven, comfortable working autonomously in a fast-changing environment
- Experience in an early-stage SaaS company or launching into a new market
- Familiarity with foodservice, hospitality, or wholesale food industries
- A degree in business, marketing, or a related field (or equivalent experience)
- Nice to have Aircall, and LinkedIn Sales Navigator
Benefits
- Employee Share Option Plan so you can share in Fresho’s success
- 20 PTO days annually + an additional 10 days paid sick leave annually plus U.S. public holidays observed by Fresho
- Flexible health coverage with a $600/month tax-free employer contribution toward the plan of your choice
- 401(k) plan available for employee contributions
- Company-funded NY Disability & Paid Family Leave insurance
- LinkedIn Learning Subscription with weekly work time dedicated to growing new skills
- Mentoring program to help you grow and exceed your potential
- Flexible working with hybrid Teams
- Procaffeinating Wednesdays where the coffee’s on us + in office coffee machines
- Weekly fresh fruit in the office
- Regular socials (with snacks and drinks of course!)
- Fresho merch so you can look sharp in our branded swag
- Referral bonuses - invite your friends and get paid for it!
- Employee Assistance Program to support your mental health and wellbeing
- CEO Book Club where role related e-books are on us
Company Overview